Lubok, Lubok prints – is the theme which has drawn VDS Company’s attention and was chosen to be the theme of 2008, during which we have enjoyed the possibility to greet our colleagues, partners and friends with these extraordinary postcards.
Why Lubok, one may ask? Truly, it has never been considered as “high” art, it looked rough and seemed to be made offhand, and the plot of Lubok prints has quite often caused discussions and doubts.
At the same time, one should remember, that Lubok has personified common people’s soul, it has become a mirror of traditional life and customs and gave us opportunity to get to know national believes and superstitions. Lubok prints were always extremely popular on the territory of Russia. They were used for decoration of the peasants and merchants houses, being placed in one of the most respectable corners there, following the icons.
We have chosen Lubok for its simplicity and pithiness, for its brightness and ability to draw attention. Though repeatedly using the foreign plots, Lubok has never been satisfied with simple replication and has always added something new to the plot, has changed it in its own way.
Our collection has come out to be lively and absolutely different from everything we have done before. If you were pleased with our idea and you would like to receive this exclusive set, we will wait your request stating your full name, position, company name and full postal address at marketing@vds.by. The requests can be submitted during one month period starting from the date this news was published. Next year we will do our best to amaze you with new interesting ideas and sincerely hope that Company's chosen theme will become a pleasant surprise.
Information
Lubok – the ancient form of fine art, known before XVI century. It resided with clarity and figures completeness, simple techniques, rough strokes and bright colors. Lubok is called people’s print; very often it contains detailed narration, explanatory inscriptions and additional images. In XIX century Lubok prints were often used to illustrate Alexander Pushkin, Nikolai Gogol and other famous Russian authors’ writings.
