Postcards 2008
Lubok, Lubok prints – is the theme that has drawn VDS Company’s attention and was chosen to be the theme of 2008, during which we have enjoyed the possibility to greet our colleagues, partners and friends with these extraordinary postcards.
Why Lubok, one may ask? True, it has never been considered as the “high” art, it looked rough and seemed to be made offhand, and the plot of Lubok prints quite often caused discussions and doubts.
At the same time, one should remember, that Lubok has personified common people’s soul, it has become a mirror of traditional life and customs and gave us the opportunity to get to know traditional believes and superstitions. Lubok prints were always extremely popular on the territory of Russia. They were used for decoration of the peasants and merchants houses, being placed in one of the most respectable locations in the house following the icons.
We have chosen Lubok for its simplicity and pithiness, for its brightness and ability to draw attention. Though repeatedly using foreign plots, Lubok has never been satisfied with simple replication and has always added something new to the plot, has changed it in its own way. Behind the apparent simplicity and rough shapes it hides vivid perception and originality.
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